2007 PGA Merchandise Show Day 3
So as I mentioned last time, I hoped today to find a few new and/or interesting products at the PGA Show. What is funny is that the non-golf products seemed to be the ones that caught my attention, not the endless rows of swing-aides, edible tees, or game-enhancing sunglasses.
Certainly the guy rolling cigars was cool, as was the Healthy Cola (it was actually very good). I really liked the 42-foot Monaco Coach Motorhome with 4-slides, 2 flat-screen TVs, and fixtures and furnishings nicer than the best hotels in Orlando. For those of you not familiar with "The Show" it is simply AMAZING how many products can be included. There are massage chairs (good idea if you ask me), travel websites and destination representatives, and even office products (my kids loved th rubber-band balls provided by OfficeMax!). All in all there are so many products, if one is ever in need of anything remotely related to the game of golf he or she will find it here.
After all of the miles walking up and down the aisles, one thing is clear - being able to hit the ball a long way is still king. Taylor Made's new Burner driver is said to be 10 - 15 yards longer than anything else even they make. The newest golf balls all go forever. Even the training aides and fitness devices are designed to help us bomb it. Distance is cool, and everyone wants more. I believe it will be hard to put a limit on it, whether by the manufacturers or the USGA. Each restriction they put in place will only encourage the companies to find other ways to improve their clubs, so change and progress is inevitable. If I had to guess I would say maybe someday not too far from now we will end up with a second set of rules related to equipment performance - one for the Tour players and one for everyone else. Most of us realize that when you buy Tiger's brand, there is significant difference between his club and the one on the shelf. I can't say I am for or against this, only that I sense this may soon be the case. Either way, the companies realize that you and I are the people that buy and use their products, and they are going to continue to make them better and better. Each year I am amazed by the changes, and no doubt I will be again in 2007.